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If you have regular news you’d like to share with your customers, an email newsletter is a great, cost-effective way of getting your message across. In times when budgets are tight, email marketing could be the inexpensive answer to all your promotional needs.
There are several providers of online mass-mailing services, such as MailChimp (www.mailchimp.com), Campaign Monitor (www.campaignmonitor.com), Constant Contact (www.constantcontact.com) and iContact (www.icontact.com). Costs vary, so be sure to choose a provider within your budget.
Once your account is set up, it’s just a case of designing your newsletter, coding the HTML template, then integrating this into your chosen system. After a bit of practice, you’ll soon be sending out regular mailouts to all your customers, and tracking the success of your campaigns using the administrative tools provided.
If you want to save on promotional material costs, and think an email newsletter could be your saviour, please give us a call or email to discuss further.Get in touch for a no-obligation chat