Needs Analysis

Name*

Email*

Your Website Project*

1. Why do you want to have a new website, or have your current site redesigned?

2. Please describe your organisation in a few sentences.

3. What sets your business apart from the competition?

4. What problems do your prospects/clients/customers have that your organisation solves?

5. Why do you believe your website visitors should do business with you, rather than with a competitor?

5a. Who do you see as your main competitors?

6. Do you have a slogan or tagline that clearly descirbes what you offer in terms of benefits or features?

7. Please describe your potential customers, paying attention to income, interests, gender, age etc.

8. What is your budget for this project?

9. Who is the main point of contact for this project. Who are the decision makers? What is the turnaround time for making decisions?

10. What is your deadline for completion of the website?

11. Please list some other sites that you like. Why are they attractive to you?

12. What do you want to see on your site? What do you NOT want to see?

13. Where is the website's content coming from?

14. Will you be providing a logo and any existing marketing materials/resources?

15. If you were using a search engine, what words or phrases would you use to find your site? Please list these in order of importance.

16. What other marketing methods will you use to promote your site? (eg. email newsletters, press etc.)

17. Any other comments/requirements?